Marketing Manager

To coincide with the significant growth and success at Coventry Rugby – An exciting opportunity has arisen for a Marketing Executive to join our Commercial team at Coventry Rugby and implement a new growth strategy. The role provides a fantastic opportunity to grow and start a career within an elite sporting environment and established Corporate Event business, within a dynamic, driven, and engaging sector.

This role has a broad remit with plenty of scope to have real impact across inbound and outbound marketing through both traditional and digital channels. The successful candidate will join a great team and drive growth in the organisation, as well as gaining plenty of personal development.

Key Responsibilities:

Assisting with the Club’s digital marketing communications, including the creation and distribution of emails

Support the growth of incremental sales across departments including Corporate Events & hospitality along with ticketing through digital & fan engagement activities

Bring new ideas, both through competitor and industry analysis

Data extractions for Email/SMS campaigns

Campaign reporting and evaluation on campaign effectiveness and return on investment

Data analyses of ticket & product sales for home games and reporting to product managers

Work with the Communications and Events team to ensure that key marketing messaging is being delivered across all touchpoints

Assist with achieving and exceeding a best in class digital fan experience for supporters via Social Media and Content Creation

Assist with the delivery of national fan engagement

Any other duties appropriate to the skills and experience of the position holder

Cover all Coventry Rugby Match Days – both home and away with Social Media Prescence

Abilities/Skills/Knowledge:

• Excellent knowledge of marketing techniques and principles

• Good understanding of market research techniques, statistical and data analysis methods • Excellent knowledge/qualification of using MS Office and marketing software (e.g. CRM)

• Thorough understanding of social media and web analytics

• Outstanding communication and interpersonal abilities

• Creativity and commercial awareness

• A team player with a customer-oriented approach

• BSc/BA in marketing, business administration or relevant field

• Professional, hands on experience in analysing large volumes of data, segmentation and reporting in a commercial environment

• A sound understanding of key marketing functions (Essential)

• Excellent writing skills with an eye for detail (Essential)

• Good computing skills, including some experience of Excel (Essential)

• Experience of working with data (Essential)

• Competent and personable with good time management skills

• Ability to work well as a member of a team and as an individual

• Ability to work calmly under pressure

• Experience in customer relations/understanding of what good customer relations is (Essential)

• A self-starter, proactive in finding solutions to issues big or small (Essential)

• Excellent communicator with a positive, collaborative and flexible style (Essential)

• Proactively takes on new responsibilities and seek out opportunities to learn new skills (Essential)

• Must have the ability to make quick decisions in a fast paced environment, if required (Essential)

• Must be accountable for delivering results within assigned levels of accountability (Essential)

• Have a good understanding of the Rugby environment (Preferred)

• Understand relevant legal requirements such as GDPR and E-Privacy laws (Preferred

Additional Information:

Competitive Salary – relevant with experience

• This a full time role that includes work on weekends and evenings;

• Applicants must be eligible to live and work in the UK;

Coventry Rugby are committed to following relevant health & safety regulations and all members of staff are expected to be fully aware and adhere to, at all times, the Club’s H&S and fire safety procedures;

Equality, diversity and inclusion are core to our values as a club. CRL is committed to the principle of equal opportunity and its policies for recruitment, selection, training, development and promotion are designed to ensure that no job applicant receives less favourable treatment on the grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment.

To apply – please send your Cover Letter and CV to General Manager, Matt Cannon – [email protected] by 5pm on 3rd May 2024.How to applyTo apply – please send your Cover Letter and CV to General Manager, Matt Cannon – [email protected] by 5pm on 3rd May 2024.