Brand Marketing Manager – Battlefield

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

Electronic Arts (EA) is looking for a dynamic, Brand Marketing Manager with achievement in brand strategy, product marketing, or live service marketing. At EA, you will join a team that is shaping the global presence and influence of the Battlefield franchise. The Brand Manager for Battlefield sits within the Global Brand Management team and is an important contributor for developing cutting-edge brand strategy for EA’s award-winning studio.

You will report to the Director, Global Brand Management and you will create marketing and brand strategy for Battlefield games. You have expertise in product marketing, digital marketing, consumer insights, and brand strategy. You will excel at marrying science and creativity to delight customers and partners, working with teams to build brands. You will excel in a creative environment and enjoy working collaboratively.

Preference is to be based in Los Angeles, CA but open to remote in the PST time zone.

• You will support the long-term brand development, identity, and creative direction of Battlefield games, partnering with partners across Studios, Marketing and Publishing Help shape the definition of our consumer target and their associated needs, motivations, and insights to increase brand growth, product development and inform marketing strategies.
• You will partner with consumer insights to synthesize consumer research and market trends into tangible and actionable insights.
• You will collaborate with brand director and Battlefield studio teams to define positioning, product features, content, and experiences by advocating on behalf of marketing and the player’s needs.
• You will partner with Consumer Insights teams to identify opportunities and challenges across merchandising, messaging, game features (and concepts), and improve player experiences/results based on those findings.
• You will work with brand directors on briefing creative teams and driving campaign development across all art, brand and campaign content.
• You will help bring alignment and accountability to results across global cross teams including creative development, campaign management, analytics, publishing, finance, and market planning.
• You will conduct ongoing product and competitive marketing analysis to ensure consumer and market trends are informing brand strategies.

Qualifications:

• 3-5 years’ experience in brand management, brand strategy, or product marketing.
• Project management and coordination across teams and external partners.
• Build marketing strategies and tactical plans.
• You are a collaborator.
• Experience taking a product or service from consumer insight to market.
• Deep affinity for and prior experience working on FPS games.
• Prior work with first party partners and gaming industry data sources.
• Embraces working in a flexible environment.

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.