Social Media Coordinator

This is a fantastic opportunity for a candidate to bring fresh creative ideas to a growing brand, and be an integral part of evolving Archie’s online presence to the next level. As our Social Media and PR Co-ordinator your role will include:

• Manage daily posts on all social media channels (Instagram, Facebook, Twitter & some YouTube/TikTok)
• Engage in social media presence and analyse regularly, going to on develop strategies to improve and implement new tactics
• Manage social media communications
• Build relationships with external social media and marketing agencies who can future developthe brands social media channels
• Work with the marketing team to develop and align campaigns with the social media strategy
• Working with the marketing team to produce quarterly social media strategies including lowerlevel marketing campaigns relating to relevant events such as Valentines Day, Christmas, funnational days and social media trends such as content types, general trends and one-off hypes
• Be the positive, friendly and professional voice of the brand across all social media channels
• Build relationships with external brands and generate collaborative leads for prizes,competitions, give away’s and other opportunities across social media channels to widen thebrands audience base
• Propose new ideas and concepts for social media
• Assist with monthly social media content creation, including taking and editing photography.
• Developing innovative ideas, engaging content and campaigns to push the brand ahead ofcompetition
• Work alongside the Social Media Manager to consistently drive the growth of our key channels:Instagram, Instagram Stories YouTube, Tik Tok, and Facebook
• Working closely with the creative director to conceptualise, plan and execute creative, content& campaigns that are high quality, on-brand and consistently delivered to a high standardacross all channels.
• Willing to take on a hands-on approach to creating and delivering an array of content, fromstatic, video and graphic assets so experience using Premiere Pro and Photoshop is essentialfor this role.
• Act as a brand guardian for the creative aesthetic of all social channels
• Be current across emerging trends and developments, specifically food based
• Conduct regular competitor research to ensure the brands social media strategy remains aheadof the competitive set
• Regular analysis of SEO, PPC and email campaignsSKILLS + EXPERIENCE

• Previous experience managing social media is essential
• Highly proficient in spoken and written English, especially business and content writing
• An excellent understanding of social media and the specific marketing tactics required tooptimise each platform
• Organised and efficient in time management as well as meeting deadlines
• Creative
• Proficient in social media analytics with tools like Google Analytics
• Proficient in Adobe Creative Cloud (Photoshop, Lightroom)
• Networking and communication skills
• Good use of initiative and working independently
• Able to work well in a team
• Good attention to detail

• Excellent written and interpersonal skills
• Be able to work under pressure
• Have an interest in commerce, popular culture and new advertising trends/techniques