Head of Marketing

1. Collaborate with the General Managers of EF’s sites (in Bangalore, London, Paris & SF) to set a global marketing strategy which will challenge exceptional young technologists to think beyond the status quo, make the first steps of the founder career path legible, while simultaneously positioning EF as the best place in the world to start the founding journey. It’s important that you’re able to collaborate effectively with the local General Managers to build the strategy as we believe that local insights should play a key role in driving global strategy. We know that our teams on the ground – our Talent Investors – have deep knowledge of our customers – what drives them, what they’re listening to, reading and thinking about – and it’s crucial these insights are baked into our global strategy.

2. Ensure that Talent Investors in every EF site are equipped to be effective field marketers of EF, empowering them to effectively leverage and build the EF brand in every customer interaction. You will ensure the EF brand is well defined, understood and effectively implemented across the organisation. You will be our biggest brand advocate, and will work closely with our local teams and talent investors to turn them into ambassadors of our brand. You will ensureing the EF brand is well defined, understood and effectively implemented across the organisation.

3. Work alongside and enable your team to create, curate and deliver global brand campaigns. For example, our headline campaigns in H1 2024 are focused on How to be a Founder, the book co-authored by EF’s co-founders and the launch of our SF hub.

4. Work alongside and enable your team to ensure that we produce, curate and effectively disseminate compelling content across owned and earned media. The curation component refers to how we work with internal and external stakeholders to create high quality content. On the internal side, you’ll support EF’s Partners and Principals to shape and create thought leadership content that supports both EF and their personal brands. On the external side, you’ll identify relevant thought leaders to collaborate with to produce high quality content. For example, we’ve previously worked with Henry Oliver.

5. Work alongside our People team to build our Employer Brand, with much of your attention focused on growing awareness of – and making legible – the Talent Investing career path.

6. Support our Fund team on communication and events with EF’s shareholders, Limited Partners (LPs) and portfolio companies, such as monthly newsletters, semi-annual shareholder reports, and our Annual General Meeting (AGM).

Demonstrated experience building and managing small, high performing teams. NB; the team you take on will be made up of three full time team members and two part-time contractors .