Marketing Manager

YOUR DAILY MISSION: Wake up the world through sharing and enhancing our brand near and far! 

WHO ARE WE?

We’ve been making kick-ass coffee for over 25 years. We’re Canada’s #1 selling Whole Bean coffee. All our coffee is 100% Organic and Fairtrade, roasted right in the Canadian Rocky Mountains smack dab in the middle of nowhere.

And it’s not just our coffee that’s good. We were named the Best Workplace in Canada by Great Place to Work in 2018. We work hard and have fun. That’s how we roll. It’s part of how we wake up the world.

WHO ARE YOU?

You love brand. You love insights. You know how to bring both together to support brand initiatives. And this ain’t your first rodeo! You’ve led successful brand projects before, and gosh darn it you’re passionate about them too. Maybe you’re so good because of how much planning and intention you put into your work. You’re orderly and disciplined while being innovative and adaptable too, after all, plans don’t always go according to plan, do they? Some may say it is impossible, but they’ve never met you. You learn quickly, absorbing info like a sponge, and you set out to deliver kick-ass projects and tasks on time, every time. Woah, is this…fate?

WHAT WILL YOU DO?

Grow our Kicking Horse Coffee brand across North America and wake up the world one marketing campaign at a time. You will work with our marketing team to execute strategic plans, develop insights, and provide support to our sales and marketing teams – all things related to marketing. You will ensure our brand image and messages across all marketing channels are aligned and consistent. Using your smart-ass branding skills, insight experience, intentional planning, and a hint little cheekiness, you will be responsible for the following:

RESPONSIBILITIES

Brand Strategy and Development:

• Contribute to the development and execution of comprehensive brand strategies aligned with company goals.
• Assist in creating and maintaining brand guidelines to ensure consistent messaging across all channels.

Campaign Management:

• Collaborate with the marketing team to plan, execute, and analyze marketing campaigns across various channels (digital, traditional, social, etc.).
• Monitor campaign performance, analyze key metrics, and provide insights for optimization.

Market Research and Analysis:

• Conduct market research to identify consumer trends, competitive landscapes, and potential opportunities.
• Analyze consumer behavior, industry trends, and market conditions to inform marketing strategies.

Budget Management:

• Assist in developing and managing marketing budgets for campaigns and initiatives.
• Monitor expenditures, ensure cost-effectiveness, and provide financial insights for budget optimization.

Digital Marketing:

• Work closely with the digital marketing team to execute online campaigns, including social media, email marketing, and content creation.
• Monitor and analyze digital marketing metrics, providing insights for continuous improvement.

Collaboration and Cross-Functional Support:

• Collaborate with cross-functional teams, including sales, and product development, to ensure alignment and effective execution of marketing initiatives.
• Support the overall marketing strategy by coordinating with internal teams and external partners.
• Collaborate with Lavazza team across North America and HQ.

QUALIFICATIONS

• Education in Marketing, Business, or related field.
• 3+ years of experience in marketing, within the CPG industry.
• Strong understanding of marketing principles, consumer behavior, and market trends.
• Proven experience in campaign management and digital marketing.
• Detail-oriented with strong organizational and project management abilities.
• 1-2 years of experience with market research tools and techniques (i.e. Nielsen, Precima).

CULTURE CHARACTERISTICS

LOVE You bring fun to the workplace. You actively build amazing relationships and foster a positive team and collaborative work environment. You bring care and empathy to your interactions and welcome everyone to the team.

AWAKE You are resourceful and proactive in solving problems. You are enthusiastic about the coffee industry, have a passion for brand building, and stay updated on industry trends.

INTENTIONAL You plan your work and work your plan. You’re adaptable and able to thrive in a fast-paced environment. You sweat the small stuff and annihilate mediocrity with a strong attention to detail.

SOPHISTICATED You have excellent analytical skills with the ability to interpret data and draw actionable insights. You are results-oriented and driven to achieve goals. You are constantly looking for ways to be more efficient. You have outstanding verbal, written, and presentation skills.

COURAGEOUS You stay calm and carry on. You are professional and able to remain calm when things hit the fan. You’ve got grit and are a roll-up-your-sleeves kinda person.

PERKS TO PIQUE YOUR INTEREST

When individuals thrive, communities thrive. And we are here to help that happen. The following perks and programs have been designed with intention, to ensure our people prosper.

• The Dough: This annual salary, depending on experience, is $70,000-$80,000.
• Comprehensive Benefits: Designed to support employee wellness and mental health, our benefits program is as full as our mugs! In addition to our standard medical and dental coverage, we offer:
  • $700 wellness and recreation allowance annually.
  • $2,000 flexible paramedical services coverage per year.
  • A whole heck of a lot of time off including 4 weeks of paid vacation after one year of work.
  • Celebrate your birthday with a paid day off and a $100 gift certificate to your local business of choice.
  • Access to emergency or crisis support through our Employee & Family Assistance Program.
• Mug Fillers: Damn good discounts on coffee beans, and have all the caffeine you will need to keep you fuelled onsite. These benefits include discounted beverages, food, and merchandise in the Café.
• Environmental and Community Giving: Our Green Commuting program pays employees up to $3.00 per day for choosing a green commute to work. Our Dream Fund provides Kicking Horse Coffee dreamers with financial funding to put towards community projects.
• Continued Education: All employees have access to world-class, online learning through our partnership with Harvard ManageMentor.
• Exceptional Human Beans: Working with a kick-ass team? We think that is the best perk of all. Our crew of coffee lovers love what they do and are great at it too!

HOW TO APPLY

Sound like your cuppa? You seem like a mover-and-a-shaker. You should probably apply. Create your account with our candidate portal (through Get Hired) and submit your resume and application form. Since you’re more than just a resume, please be prepared to answer a few questions about yourself including:

1. Tell us one thing about yourself we would not find on your resume.
2. Why do you want to work with us?
3. What does Fairtrade and Organic mean to you?

SPIRIT OF LOVE

Love means welcoming everyone to ensure an inclusive place for all. We seek team members from all walks of life, backgrounds, and cultures.