Senior Marketing Manager (Legacies and Mid Value)

Save the Children UK has an exciting opportunity for passionate fundraiser, with expertise in delivering integrated multi-channel marketing campaigns, to join us as our Senior Marketing Manager (Legacies and Mid Value).

 About Us

Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm.  When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave.  We ensure children’s unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.

About you

As our Senior Marketing Manager (Legacies and Mid Value), you will play a pivotal role in shaping the marketing strategy and delivery for these two priority areas, building deep connections with supporters, prompting action, and driving income growth. Working closely with the Head of Legacies and Mid Value, you will provide leadership to a multi-disciplinary agile marketing team in planning and executing effective marketing campaigns. Your focus will be on working with the team to attract and steward supporters, growing consideration and donations and delivering a sector-leading legacy and mid-value programme.

In this role, you will:

• Lead marketing planning and delivery for legacies and mid value.
• Work with the team to develop multi-channel marketing plans driving ambitious income, retention, brand awareness, and loyalty targets.
• Directly oversee direct response marketing and stewardship across various channels including Email, Direct Mail, Telemarketing, paid social, and PPC.
• Collaborate with the Head of Legacies and Mid Value to achieve acquisition, retention, and conversion targets.
• Ensure excellent stewardship and supporter experience across all touchpoints, deepening engagement and driving long-term value.
• Analyse marketing effectiveness, incorporating supporter insight and data analysis for continuous improvement.
• May participate in an out-of-hours roster for emergency appeals.

 To be successful, it is important that you have:

• Experience in growing existing customer or supporter value.
• Proven experience planning direct marketing campaigns, including campaign development, data analysis, and audience planning.
• Expertise in multiple channels, such as Telemarketing, print and digital.
• Project management experience with the ability to deliver complex projects on time and within budget.
• Effective management of external partners, such as telemarketing agencies, creative agencies, and fulfilment agencies.
• Strong numerical and critical thinking skills for data analysis.

What we offer you:

• Working for a charity provides one of the best benefits there is – a sense of purpose and reward for helping others. However, we understand the importance of giving back to our employees to ensure a happy and healthy working environment and work/life balance.
• To have the best (and happiest) employees we focus on flexibility, inclusion, collaboration, health and wellbeing both in and outside of work.
• We provide a wide range of benefits which will reward your hard work, motivate you, and inspire you to work to improve the lives of children every day.
• You can find is our employment offer here.

To learn more about the position, please review the Job Description in the attached Documents.

Closing Date: 19^th February 2024

 

 

Please note: To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately once a vacancy has closed, we are unable to consider further applications.

 

Ways of Working:

The majority of our roles can be performed remotely in the UK, but there are likely to be times when you will be required to come to your contracted office (up to 2-4 days per month or 6-8 days per quarter).  This will be agreed with your Line Manager and team and is intended to be time spent on collaborating with colleagues and relationship building.

Please note: travel costs to your contracted office will be at your own expense.

Flexible Working – We are happy to discuss flexible working options at interview.

 

Commitment to Diversity & Inclusion: 

Save the Children UK believes in a world that is fair, inclusive and equitable where all children have the opportunity to change their world. We apply this to our workforce and we are committed to developing and supporting a diverse, equitable, and inclusive organisation where all employees have a sense of belonging and feel that they can be “Free to Be Me”. We are not looking for just one type of person – we want to recruit people who can add fresh perspectives, innovative ideas or challenge that disrupts the risk of group think.

We are especially interested in people whose childhood experiences – of life on a low income, of migration, of being in a racialised community, of the care system, of being LGBT+ or in an LGBT+ family or living with (or with someone with) a disability – help us to see things we might otherwise miss. Whatever your story is we want to hear it because we know that different voices, ideas, perspectives and knowledge, working together will enable us to better the lives of children around the world. This is the reason why we are all here.

To see our full statement please visit this link: https://jobs.savethechildren.org.uk/our-policies/diversity/

 

Salary Structure: 

Save the Children is committed to paying staff in a fair and equitable way and will benchmark all salary offers in line with the pay of existing staff. To see our full offer please visit this link: https://jobs.savethechildren.org.uk/what-we-offer/

 

Interview Expenses: 

Candidates should note that unfortunately it is not our policy to reimburse expenses accrued when attending interviews at Save the Children UK unless you are requested to attend an interview in an alternative location to where the role is based.

 

Pre-employment Checks:

Any Employment with Save the Children UK will be subject to the following checks prior to your start date:

• a satisfactory police record check to include a Disclosure and Barring Service (DBS) check and/or an International Criminal Record Check (If applicable)
• receipt of satisfactory references
• proof of eligibility to work in the national location for this role

 

If you have any questions, we have an FAQ section here. For anything else you can email us on: [email protected]