Digital Marketing Officer

Work with the Communications team to create and implement the charity’s social media strategy, coordinating with stakeholders across the charity to ensure our effectiveness and encouraging the adoption of relevant social media techniques into our culture. Social Media • Manage day-to-day running of social media channels. Duties include creating and scheduling content, community management, online advocacy and promotions. • Create and schedule social advertising campaigns on behalf of various departments across the charity. • Manage presence on social platforms including Facebook, Twitter, Instagram and other similar community sites, responding to comments and queries. • Work with colleagues to ensure community Facebook pages, event pages and other groups are run to the same high standard of communication and brand guidelines as our main pages. • Track and monitor social media performance, using Facebook Insights, secondary tools and Google Analytics. Make recommendations, noticing trends in engagement and acting on this learning when scheduling posts. • Champion social media internally. Content Creation • Plan, develop and deliver relevant and engaging content in keeping with the work of the wider charity, supporting key campaigns and activities across fundraising, research and support. • Work closely with other members of the Digital and Communications team and independently to adapt news stories, supporters’ experiences and key messages into compelling visual, text and / or graphic formats to maximise digital impact. • Assist with implementation of brand guidelines across all digital channels and help it evolve with the changing media landscape. • Help Meningitis Now develop a consistent supporter experience across all communication channels. • Utilising social media platform tools, produce a variety of still image posts, carousels and reels to promote the charity’s work. Design • Lead creation of all web-based graphics, including download links, infographics and other design assets. • Work in collaboration with the Senior Designer to create digital materials promoting awareness-raising, fundraising, campaigns and ongoing projects. Website • Day-to-day management of Meningitis Now’s website, including SEO and management of Google Ads. • Work alongside the Senior Digital & Social Officer to improve conversions, UX and processes. • Ensure Meningitis Now website(s) are kept to a high standard of usability and accessibility, to provide a smooth user journey for web users at all times. • Act as a point of contact for website amendments. • Liaise with external suppliers and agencies involved in delivering web services for Meningitis Now.

Essential experience: • Experience working in a digital marketing role • Experience using Wagtail or similar CMS • Experience managing, moderating and creating content for online platforms • Experience reporting on campaign performance and presenting findings in clear and engaging ways • Experience setting objectives and meeting targets Essential knowledge and skills: • Proficiency in using digital marketing tools, social media platforms and analytics • Good understanding of SEO and its role in online visibility • Good understanding of online user experience, usability and accessibility, online publishing standards and technologies. • Good understanding of the principles of marketing • Excellent interpersonal skills, with the ability to communicate sensitively and effectively with a diverse range of individuals, supporters, event participants, donors and volunteers • Excellent communication skills, including the ability to write compelling copy with accuracy and attention to detail • Excellent eye for design aesthetics and demonstrable creativity • Excellent practical knowledge of Adobe Creative Suite products (Photoshop, InDesign, Illustrator) and Microsoft Office • Excellent organisation and reporting skills including time management and prioritisation Desirable selection criteria: • Previous experience in the charity sector • Understanding of marketing principles • Understanding of responsive websites / social media channels.

For an informal chat please contact Heidi Secker, Senior Digital & Social Officer, on 01453 768 000 or email [email protected] Please apply by completing the application form below via the ‘Apply Now’ button. Please note that due to using an anonymised recruitment process, only responses to the application questions will be used for shortlisting. If you choose to upload a CV or covering letter, this information won’t be seen until after shortlisting has been completed. If you have any application queries please contact Laura Smith, HR Manager, on 01453 769 039 or email [email protected] Closing date for applications: 10am, Monday 19 February 2024* Interviews: w/c 26 February 2024 *Note: Meningitis Now reserve the right to close this advert early or extend it depending on the number of sufficient applications received. If you are interested, please apply as soon as possible.

In return, we offer a wide range of benefits, including: • 30 days annual leave per annum, pro rata plus bank holidays • Enrolment into our employer matched pension scheme (matched up to 5%) • Enrolment into our employer funded Employee Assistance Programme and cashback scheme (currently through Simply Health) • Life Assurance Scheme (4 x annual salary) • Enhanced sick pay and compassionate leave • Hybrid Working Policy • Enhanced Maternity & Paternity pay • Fertility Treatment Policy • Long-term Service Rewards – an extra day annual leave (pro rata) for every 5 years’ service, up to a maximum of 3 days • Staff Suggestion Box • Cyclescheme • Free Parking • And more…

From humble roots, Meningitis Now have been leading the fight against meningitis for over 35 years and we’re proud of the difference we’ve made. We have a proud history and know that we make a difference to the many people we exist for. We have a clear vision of a future where no-one loses their life to meningitis and where everyone affected gets the support they need to rebuild their lives with hope and confidence. We achieve this by: • funding lifesaving and life-changing research • raising awareness of meningitis and influencing policy • providing support to people whose lives have been affected. We have an impressive track record and have played a role in the falling number of meningitis cases in the UK since the 1990s – a reduction largely attributable to the development and introduction of vaccines into the NHS routine immunisation schedule. But our work is not complete. We have recently launched a new strategic plan, Making a difference, every day. This builds on our history and outlines our priorities for next five years: 1. Fight to defeat meningitis in the UK within a generation 2. Reach out to everyone who needs help, support and information 3. Be recognised as a Centre of Expertise for aftercare and support We believe that these are the right priorities to help shape and guide our charity, not least for the many people who need our help and support. If you join us, you will join a group of committed colleagues, Trustees and a wonderful community of supporters, Ambassadors, Volunteers and Patrons as well as the people we support – a community we like to think of as the ‘Meningitis Now family’.

We want to represent the breadth and diversity of the UK and particularly welcome expressions of interest from a diverse range of professional and personal backgrounds.

Meningitis Now, as dictated by law, is duty-bound to demonstrate that we hold proof of eligibility to work in the UK for all our employees. Therefore we are unable to consider applications from candidates who are unable to provide this.

Meningitis Now is committed to safeguarding and promoting the welfare of children, young people and adults at risk and expects all staff and volunteers to share this commitment. The suitability of all prospective employees or volunteers will be assessed during the recruitment process. Shortlisted candidates will be required to complete a Criminal Record Disclosure Form prior to interview and the successful candidate will be required to complete regular safeguarding training and undertake a DBS check and the appropriate level for the role.