Social Media & Content Specialist

As our Social Media & Content Specialist you will play a crucial role creating content and growing our passionate social media community of 700K+ on the mission to Kick Sugar, Keep Candy! This role will be hybrid in Vancouver, BC.

Who Are We?  

SmartSweets is on a mission to Kick Sugar, Keep Candy! We make the delicious candy you know and love with up to 92% less sugar than traditional candy. We are proudly Female-Founded and on our way to kick 5.5 billion grams of excess sugar out of candy in a single year (what we call our Mission to Mars). We are proud of our sweet culture and accomplishments. Our recent accolades include a certified Great Place to Work (3 years in a row), Waterstone Canada’s Most Admired Corporate Culture Winner, NielsonIQ Breakthrough Innovation Award Winner and Instacart’s Emerging Brand List.

How You Will Grow Our Mission:   

• Build strategic social media calendar to align with brand campaigns, product launches, retailer calendars and other marketing initiatives
• Pitch strategic social media content ideas to grow engagement on social media, with our primary channels being Instagram and TikTok
• Video content creation, from ideation to filming to posting, for Instagram Reels and TikTok. Must be comfortable being in front of the camera
• Develop creative briefs for content across all social media channels and collaborate with our design team to ensure successful execution
• Monitor campaign-specific social media KPIs and maintain a monthly performance dashboard. Present insights to marketing team and co-CEO monthly
• Track social media performance of leading brands on social, as well as competitors and other CPG industry leaders. Report findings to Marketing team as needed
• Stay updated on social media best practices and trends, experimenting with innovative strategies to boost engagement and grow followers.
• Coordinate social media schedule with Customer Experience team
• Manage social media brand collaborations and contest from ideation to execution
• Collaborate with external content creators to produce compelling and engaging content
• Work closely with the Influencer & Partnerships Team to leverage opportunities on earned platforms.
• Generate content for diverse marketing platforms, including paid ads and other channels as required

What You Bring:  

• 4+ years experience in social media, content and communications (ideation, coordination and strategy)
• You live and breathe social media and current pop-culture trends
• Creative and strategic thinking, content ideas come naturally to you
• A deep desire to dream bigger and position SmartSweets as a trailblazer in the CPG industry
• Video editing skills: You are very familiar with TikTok & Reels editing and optimization
• You are comfortable being featured on our social media channels
• Self starter that can manage multiple projects and daily tasks
• Experience in CPG is an asset, but not required

Compensation and Sweet Perks: 
The approximate base salary range for this position is $55,000 – $68,000. The actual base salary will be based on various factors, including the candidate’s level of skills, experience and education aligned with the needs of the role, budget and market. This position is eligible for participation in a bonus program based on performance and company results.

In addition to base salary, we offer a comprehensive benefits (Sweet Perks) package:

🍭 Bear Benefits (aka. free candy!)

💰 Bonus based on personal & company performance

👪 Extended health and dental benefits and EAP

💚 5 Paid Restore Days (aka. sick/personal time)

🥰 2 Gummy Days (aka. personal days)

🗓️ SweetWeek (aka. company shutdown in December)

👶 Parental Leave Top Up Program (inclusive to all parents)

🕑 Life, Work, Flow Philosophy (aka. flexible work environment)

🌞 Summer FriYay’s (aka. half days off on Friday in the summer)

📞 Monthly Cell Phone bill reimbursement

💻 Home Allowance to optimise your remote workspace

📚 Individual Development Program and funding

💗 Community Love (aka. paid Volunteer Day)

🐶 Puppy Friendly Office

🥳 Regular Squad Social Events

Are you excited to help revolutionise the candy industry? Apply on our Careers Page with your resume, cover letter and share why you are excited about kicking sugar out of candy!

Our Commitment to Celebrating Individuality – Representation & Inclusion  

We are committed to elevating the voices of Squad and community members on the mission to Kick Sugar, Keep Candy! We believe representing the uniqueness of all makes us stronger as a whole. We are making a difference by encouraging all Squad Members to practise allyship, educate themselves, inspire others to take action and support underrepresented communities.