Marketing Manager

Vacation Tracker has swiftly transformed from a simple leave management tool into a global standalone product within just five years, streamlining leave processes for a diverse clientele of more than 2000 small to mid-sized companies around the world.

Known for its user-friendly interface, the platform seamlessly integrates with popular communication tools, demonstrating its adaptability for both small businesses and large corporations.

Amidst exponential growth and with a commitment to simplifying time-off management for over 2000+ teams, Vacation Tracker is now seeking a skilled Marketing Manager to amplify its marketing efforts and extend its global reach.

Job Responsibilities

• Plan, execute, and analyze digital inbound marketing campaign across various platforms (SEO, SEM, Social Media, Email)
• Increase the number and quality of visitors and advertising campaign impacts
• Establish and manage the relationships with search engines that are strategically aligned with the digital goals
• Work closely with the Marketing, Sales and Support team
• Audit and analyze website data to identify trends, insights and opportunities for website optimization
• Keep track of and assess KPIs, recommending improvements when required
• Deliver creative and high-quality content that generates website traffic, drives conversion, and boosts engagement

We are looking for someone who has:

• Minimum of 3 years of professional experience in B2B
• Bachelor’s degree in Marketing, Communication, or a related field is preferred
• Strong proficiency in SEO, SEM and Email Marketing
• Experience with analytics tools such as Google Analytics 4, Mixpanel, Amplitude
• Strong analytical skills and data-driven thinking
• Excellent verbal and written communication skills in English
• Highly motivated, eager to learn and resourceful
• Candidates with experience in SaaS will be shortlisted

Job Type: Full-time

Salary: $50,000.00-$60,000.00 per year

Application question(s):

• Do you live in the greater area of Montreal? If yes, please enter the area.

Education:

• Bachelor’s Degree (preferred)

Experience:

• Marketing: 2 years (required)

Language:

• English (required)
• French (required)