Social Media Assistant

Use your marketing skills to change the world for animals. PETA is seeking an administrative social media assistant who can help keep our social media team organized and forward-thinking; and help meticulously maintain our media archives along with our presence across a variety of platforms. PETA is the most engaged-with advocacy organization on social media and reaches nearly 150 million people each month with hard-hitting emotional animal rights content, you’ll help animals by keeping their message front and center and assisting the social media team on sites like Instagram, Facebook, Twitter, and Pinterest.

Who is PETA’s social team?

Our social media team is comprised of content creators and managers who strategize and create engaging content that helps spread awareness for animals in need, as well as correspondents who communicate with hundreds of curious people online every single day. In 2019, we won Audience Honor in the Shorty Awards meme category and Honorable Mentions in PR News’ Social Shake Up Show’s Crisis Management and Best Tweet content categories, in 2020 we won NYX Marcom’s award in the Social Marketing / Communications category. Our work has been featured in countless media outlets from Late Night with Seth Meyers to CNN to BuzzFeed to the Late Show with Stephen Colbert. PETA is the most engaged-with charity on social media and reaches nearly 150 million people each month with hard-hitting emotional animal rights content. So, there is no question that if you join our team you will be making an impact.

Primary Responsibilities and Duties:

• A portion of your everyday will be researching current trends in social media, staying on top of things like the latest meme, and creatively applying that knowledge to PETA’s efforts.

• Maintain usage rights for photos shared on social media (archive photos, track down permissions from third parties, maintain professional contacts, etc.)

• Assist with tracking and analysis of PETA’s social media efforts.

• Assist with fact-checking for social media team.

• Maintain editorial calendar of holidays for the social media team’s consideration.

• Take and distribute extensive notes for the social team.

• Assist with live social media coverage across platforms.

• Participate in the social media team’s brainstorming meetings.

• Perform any other administrative duties assigned by the supervisor.

• College degree in a related field or equivalent experience.

• Minimum of one year of experience in an office environment.

• You must have extensive knowledge of social media and working knowledge of the Internet.

• Proficient computer skills and familiarity with Microsoft Office software.

• Excellent writing and organizational skills: on social media, you have less than three seconds to grab someone’s attention, so every detail counts!

• Proven ability to conduct and analyze marketing research.

• The content on our social media pages often reaches more people than any of our other online channels. Working with these pages is a HUGE responsibility, and you must be confident and ready to take it on while being open to feedback on how to improve.

• You’ll be working quickly and navigating a large organization with many goals. We need a go-getter with a passion to work both independently and as part of a team.

• You must have the proven ability to prioritize work, handle multiple tasks, work well under pressure, and meet deadlines.

• Social media moves at the speed of light, you must really be able to crank out high-quality work within short timeframes.

• You’ll be responsible for getting our message out to the mainstream audience, so you must know PETA campaigns and animal rights issues inside and out.

• You must support PETA’s philosophy and have the ability to advocate our positions on issues professionally.

• Commitment to the objectives of the organization.

The hourly pay range for this position is $15.45 – $19.10 per hour. The ultimate hourly pay within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.

A list of benefits available to qualified employees is available here.